MARBLE SLAB CREAMERY® AND MAGGIEMOO'S ICE CREAM & TREATERY® TO “MIX-UP” THE SEASONS ON THE FIRST DAY OF SUMMER (JUNE 21)
Store locations across the country will celebrate the first day of summer and new “Unlimited Mix-Ins” pricing with a season “Mix-Up.” Customers wearing winter clothes and gear will receive a buy-one-get-one offer!
ATLANTA (June 3, 2014) – The first day of summer is Saturday, June 21 but Marble Slab Creamery® and MaggieMoo’s Ice Cream & Treatery® appear to have the seasons “Mixed-Up.” To introduce the new “Unlimited Mix-Ins” pricing structure, customers wearing winter clothes and gear (hats, gloves, sweaters, puffy jackets, ski goggles, etc.) will receive a buy-one-get-one offer of equal or lesser value (limit one per customer). Unlimited Mix-Ins pricing allows customers to select the size of their homemade ice cream treat and add as many mix-ins that will fit into the ordered cup or cone size for a set price. The pricing is particularly appealing to families because they can properly budget for their ice cream treat experience, and the buy-one-get-one offer on June 21 makes the deal even sweeter!
“Marble Slab Creamery and MaggieMoo’s is making the first day of summer much more cool,” said Allison Lauenstein, vice president of ice cream brands for Global Franchise Group, the strategic brand management company behind Marble Slab Creamery and MaggieMoo’s. “The first day of summer signifies the height of ice cream season. We wanted to find a way to spread the word about our new Unlimited Mix-Ins pricing, which will prevent people from feeling iced at the register. Come into a store on June 21 sporting your winter best, and we’ll treat you to a buy-one-get-one offer.”
To celebrate, Marble Slab and MaggieMoo’s created an interactive “Unlimited Mix-In Machine” at www.mixnspin.com which allows users to “spin” to create a unique mix-in combination. Each time a site visitor spins the machine, they have the chance of winning a coupon for 10 percent or 30 percent off, or free ice cream for a year! Marble Slab and MaggieMoo’s offers more than 75 flavors of homemade small-batch ice cream, yogurt and sorbet and more than 65 fruity, nutty, and candy-coated mix-in options.
Marble Slab Creamery and MaggieMoo’s “Mix-Up” promotion will take place from 12 to 4 p.m. on Saturday, June 21, 2014. Limit one buy-one-get-one offer per customer.
To find a location near you, or to learn more about the Unlimited Mix-Ins experience, visit our web sites www.marbleslab.com or www.maggiemoos.com. You can also join the conversation on Facebook®, www.facebook.com/marbleslabcreamery or www.facebook.com/maggiemoos, Twitter, (@Marbleslab or @MaggieMoos); or Instagram (@marbleslabcreamery).
About Marble Slab Creamery® www.marbleslab.com
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, Saudi Arabia, Kuwait, Lebanon, Trinidad and Tobago, United Arab Emirates, Qatar, Singapore, and the United States.
About MaggieMoo's Ice Cream & Treatery® www.maggiemoos.com
Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo's Ice Cream & Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo's has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo's brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.
About Global Franchise Group, LLC - www.globalfranchise.com
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes three primary Quick Service Restaurant (QSR) franchise concepts: Great American Cookies®, Marble Slab Creamery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.
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